Alejandro Bolívar-Cervoni

Senior Analyst, Data Analytics, SHRM

 Graduation year: 2013
Major Public Policy major; Certificates in Markets & Management and Latin American Studies
Fields of Interest: Advertising, Marketing, PR; Business Organization and Management

Alejandro is a senior analyst of data analytics at SHRM. He helps marketers understand their channel ROI through data, leveraging sources such as web traffic performance, revenue by channel, and member data. Alejandro combines his technical knowledge of SQL, Tableau data visualization, and Google Analytics with his business acumen, cultivated through an MBA from Washington University in St Louis. A proud member of the LGBTQ community, Alejandro lives in Washington DC.

How was the MMS Certificate helpful when deciding on a career path?

The MMS Certificate provided me with real world marketing cases to introduce me to strategic frameworks. My favorite Duke group project was for an MMS course (Psychology of Consumers), where my teammates and I developed a marketing plan for an on-campus restaurant. MMS gave me stronger understanding of the day-to-day responsibilities of a brand manager and to the different corporate cultures of diverse firms. 

 How did the MMS certificate help you prepare for your current position? 

MMS helped solidify my passion for marketing as I embarked on my business school journey at Washington University in St. Louis. With this knowledge, I gained a specific focus that allowed me to select the right courses and career opportunities. MMS's interdisciplinary approach also mirrors the cross-functional nature of both brand management roles and MBA programs. Understanding how to work with and manage diverse teams, as well as leverage members' own unique skillsets, views, and experiences, has been extremely beneficial in my career. 

Connect with Alejandro

Alejandro Bolívar-Cervoni