The program draws on knowledge from a variety of disciplines including sociology, economics, political science, history, and business. Each course in the program deals in some way with the impact of different organizational forms on managing human resources, coordinating work, integrating technology, and using business networks in an increasingly competitive global economy. In carrying out the educational mission at Duke, the M&M program is guided by four overarching learning objectives: Bridging Theory and Research; Teamwork; Communication Skills; and Active Learning.
Since its 1990 inaugural year, increasing numbers of Duke students have enrolled in Markets and Management Studies and it has become one of the University's most popular programs.
The M&M program is based on a rigorous and comprehensive core curriculum. Courses are interdisciplinary in content and the structure of the core curriculum covers multiple levels of analysis, ranging from the global to the local, and from institutions to individuals.
Markets & Management Studies makes a concerted effort to bring Duke undergraduates closer to the business world. This is done in a variety of ways:
Duke graduates who have received Markets & Management certificates pursue a variety of careers in organizations such as: Accenture (formerly Andersen Consulting), Lehman Brothers, PriceWaterhouseCoopers, General Electric Corporation, Wachovia Bank, Bain & Company, Goldman Sachs, AT&T, IBM Corporation, and The Carson Group. Some are entrepreneurs and many pursue graduate degrees in areas such as law, public health, and business.
Development of the Markets & Management Studies Program has been supported by generous donations from the GE Fund, BB&T, Dell Computer Corporation, Proctor & Gamble, Philip Morris, the Price Institute for Entrepreneurial Studies, and the Lamond Foundation, among others.