Advertising and Masculinity

CULANTH272S

Gender representations in advertising, focusing on masculinity. Consideration also given to representations of femininity in advertising, to the nature and complexity of gender, and to the history and place of advertising in society and culture. Case materials drawn primarily from contemporary American advertising, with examples from other time periods and other national advertising traditions. Consent of instructor required.

Crosslisting Numbers: 

ICS273S
MMS
PJMS
GSF

Curriculum Codes: 

SS, CCI