Introduction to Business in Technology-Based Companies
This course covers fundamental business concepts and how they affect technology and engineering functions in a company. Students will learn to look 738 Biomedical Engineering at business problems from multiple dimensions, integrating technical issues with marketing, finance, management and intellectual property. Teams consisting of students from the Pratt School of Engineering and Trinity College of Arts and Sciences (Markets and Management Studies program) will work together to develop and present a business plan for a technical product concept. Students will learn the elements of a business plan and how to pitch a technology-based product concept. Topics covered include marketing of technical products, competitive strategy, market research, financial statements and projections, capital budgeting, venture capital, intellectual property, patent searching, regulatory affairs, and reimbursement. Requirements: junior or senior standing and permission of instructor.