The Psychology of Consumers (C,S)

PSY425

The psychology of consumers and ways of influencing consumer behavior. How knowledge of consumer psychology and behavior is used to develop marketing techniques. How to use consumer psychology in making business decisions; the ethical issues associated with consumer influence. Prerequisites: Prior course in Psychology.

Crosslisting Numbers: 

MMS

Curriculum Codes: 

SS, EI
Term: 
Spring 2017
Days: 
W, F
Time: 
10:05 AM - 11:20 AM
Instructor: 
M. Bauer
Room: 
Soc/Psy 127
Term: 
Fall 2016
Days: 
W, F
Time: 
10:05 AM - 11:20 AM
Instructor: 
J. Robinson
Room: 
Gross Hall 103
Term: 
Fall 2017
Days: 
W, F
Time: 
8:30am-9:45am
Instructor: 
A. Vieth
Room: 
SOC/PSY 126