Marketing Management

MMS220

Introduction to current basic principles and concepts in marketing. Focus on Internet’s impact on traditional marketing methods. Exposure to marketing concepts in settings such as: consumer goods firms, manufacturing and service industries, small and large businesses. Development and trends in strategic implications of the Internet for consumer behavior, business opportunities, and marketing strategies. One course.

Curriculum Codes: 

STS, SS
Term: 
Spring 2017
Days: 
Tu
Time: 
1:25 PM - 3:55 PM
Instructor: 
C. Lin
Room: 
Trent 142