Marketing Across Borders, Cultures and Demographics

MMS272

Investigates and discusses theories and techniques used to market to the world’s different shoppers and consumers in developing and industrialized economies and countries; gives an understanding of how to target market to shoppers and consumers by varied insights of each target group; Focuses on “Consumer is Boss” and the understanding of how to influence at “First Moment of Truth” and at the “Second Moment of Truth”; will include a team project developing collaboration skills and gaining insight into a specific target group and product; local field trips to engage consumers in homes and where they shop; guest lecturers from Fortune 500 corporations. One course.

Curriculum Codes: 

SS
Term: 
Fall 2016
Days: 
W
Time: 
6:15 PM - 8:45 PM
Instructor: 
G. Grody
Room: 
Link 5
Term: 
Fall 2017
Days: 
W
Time: 
6:15pm-8:45pm
Instructor: 
G. Grody
Room: 
Link 5