Strategy, Innovation, and the Marketplace

MMS285

Exploration of fundamental concepts that underpin a strong organizational strategy. Examination of the interplay between marketplace innovation and business strategy, and how the ability of a business to adapt and change creates winners and losers in an industry. Learn/apply core strategy frameworks via theoretical and case-based readings/discussions. Examine how historical innovations have restructured the competitive landscape in particular industries.

Curriculum Codes: 

SS