Entrepreneurial Marketing

MMS380

Teaches students how to discover and understand customer wants and needs, understand the impacts of the market environment on customer behavior and product acceptance, define products that will meet customer needs, choose the right distribution channels, price and promote the product or service effectively, understand the unique ways in which the marketing process must be tailored to an entrepreneurial environment. One course.

Curriculum Codes: 

SS
Term: 
Fall 2016
Days: 
M, W
Time: 
11:45 AM - 1:00 PM
Instructor: 
D. Green
Room: 
Link 5
Term: 
Fall 2017
Days: 
M, W
Time: 
11:45am-1:00pm
Instructor: 
D. Green
Room: 
129