Annie Franceschi, Founder, Greatest Story Creator.com
Annie Franceschi is the Creative Director of Greatest Story Creative, a Durham-based branding agency. A Duke graduate with 10 years in storytelling, Annie began her career in brand management at The Walt Disney Studios. In 2013, she traded her dream job at Disney to become an entrepreneur. Today, having branded more than 50 businesses and advised over 200 entrepreneurs, Annie partners with business owners to turn their story into compelling branding that clearly communicates their value.
Workshop: Be Social With Your Story: How to Brand Yourself Positively Online at Duke and Beyond
Join former Disney storyteller, Duke alum and brand creator, Annie Franceschi, for an insider workshop on how to positively share your story online, including how to write emails for career advice that alumni will actually reply to!
Sonja Foust, Director of Social Media and Content Strategy, Duke Office of News and Communications, Duke University
Sonja Likness Foust is Duke’s director of social media and content strategy. She is responsible for university-wide social media consultations and strategy, content development and distribution, analytics reporting and strategy. She joined Duke in 2014 with extensive experience in social media and brand-building as well as analytics and cross-platform planning.
Workshop: Reaching Your Audiences Where They Already Are
Join Sonja Likness Foust, Duke’s director of social media & content strategy, for an insider workshop on social media content planning, distribution and analysis. We’ll talk about creating content that will do well on the channels where your audience interacts (backed up with analytics data), and we’ll create a social media distribution plan for an example Duke story.
David Higdon, Former Executive for Nascar
David Higdon has built social media teams, led strategic communications projects, and covered nearly all forms of sports as a content producer. He served as Editor-in-Chief for the NBA’s Portland Trail Blazers Official Magazine, among other publications, and has written for The New York Times, ESPN The Magazine, and InStyle. He has held senior-level executive positions with the ATP World Tour, LPGA Tour, and most recently NASCAR, where he helped build an Integrated Marketing Communications team that won the 2015 PR Week In-House PR Team of the Year. www.LinkedIn.com/in/higdondavid Twitter handle: @davidhigdon
Workshop: Social Media & Sports: An Evolving Competition
Join David Higdon, a sports business executive who has worked at the ATP World Tour, LPGA Tour, and NASCAR, for a workshop examining the competition among sports entities to “win” the social media game. Higdon will lead a friendly, interactive competition to shed light on how athletes, teams, and sports organizations must continue to evolve their objectives as the social media space grows in importance.