Jennifer Rivero

Director, Customer Experience, Marketing Strategy & Marketing Automation; MRE Consulting, Ltd.

Class: 2010
Major: Public Policy Major, English Minor, Markets & Management Studies Certificate
Field of Interest: Information, Media, and Communications;
Business Organization and Management;

I am a consultant at MRE Consulting where I have the great pleasure of working with companies to transform their customer experience, marketing strategy, and business operations. The most rewarding part of my job is seeing tangible impacts and results for my clients.

I bring my passion and work ethic to all challenges, professional and personal. Professionally, I want to innovate at the intersection of business strategy and rapidly evolving technology to drive new ways of engaging people. Personally, I want to take risks that fuel my personal growth - I am deathly afraid of heights (to the point that I hate taking the stairs), but I've hiked the Swiss Alps and gone sky diving.

Prior to MRE Consulting, I built and led the Digital Marketing team at Sysco, defining strategy and planning for omni-channel campaign activation for web, email, and social media channels. I implemented Salesforce Marketing Cloud, customer lifecycle journeys and campaigns, and worked with sales operations to integrate with the sales process. I led the user engagement strategy and redesign for, bringing together content marketing and ecommerce.

I am always interested in making new acquaintances, so don't hesitate to reach out. It is a truth universally acknowledged, that an exceptional consultant in possession of a singular intellectual curiosity, must be in want of great challenges to tackle... I am also an avid reader. Recognize the parodied quote, and I'm sure we will be fast friends!

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Jennifer Rivero