Conference Schedule

All events for the Social Media conference will be held in Gross Hall. The Keynote portion is open to the public without registration. To register for the rest of the conference, visit HERE.

10:30                       Registration Opens

11:00                      Keynote: How Social Media Comes to Life: A 360 View

12:00                       Lunch and Learn Panel


1:00-1:45               Workshop I

  • David Higdon, Former ATP, LPGA, NASCAR Executive

“Social Media & Sports: An Evolving Competition” Location: Gross 111

  • Annie Franceschi, Owner and Creative Director, Greatest Story Creative

     "Be Social With Your Story: How to Brand Yourself Positively Online at Duke and Beyond" Location: Gross 104

2:00-2:45                Workshop II

  • John Andrews, CEO, Photofy; Co-Founder and President, Prevailing Path

      "Influencers, Crowdsourcing and UGC - The Future of People Produced Media" Location: Gross 111

  • Gabrielle Delva and Nikki Jenkins, Google

       “Bringing a Google Campaign to Life” Location: Gross 104 

  • Sonja Foust, Director of Social Media and Content Strategy, Duke Office of News and Communications

“Reaching Your Audiences Where They Already Are” Location: Energy Initiative 100A

2:45-3:30               Walk and Talk with Workshop Leaders and Keynote