Marketing Québec: Policy, Marketing, and Identity
Develop intercultural competencies focusing on regional, linguistic, and cultural factors contributing to Québec’s unique markets. Readings from texts and authentic cultural documents (policy, business journals, newspapers, audio and video reports). Active learning and teamwork-based projects to enhance critical thinking will form the basis of coursework. Assignments include a 640 Romance Studies company portfolio, case study, and digital marketing project. Part of the Duke in Montreal Program.