How Social Media Comes to Life: A 360 View
OPEN TO PUBLIC 11:00-11:45 (Gross 103)
Brand Partner, FameBit by YouTube
Gabrielle is a Duke Trinity alum and seasoned digital advertising executive. Upon graduation, Gabrielle launched her career in New York City, driving digital marketing adoption and revenue growth at traditional media companies like the Wall Street Journal and NBC Universal. With the experience of advocating digital growth at television and print publishers, Gabrielle sought out opportunities for impact with a digital first company. She ultimately landed at pre-IPO Twitter, playing a critical part in the expansion of their paid social media offerings. Gabrielle now leads influencer marketing programs in the Pacific Northwest for FameBit by YouTube, Google's latest acquisition and branded content solution.
Associate Product Marketing Manager, Global Hardware Brand
Nikki is a marketer on the Global Hardware Brand team where she supports strategy, branding and go-to-market efforts across Google's hardware devices. Previously, she was a product marketer on the Google Maps team where she led social media, launch marketing and user insights. Prior to Google, Nikki was a marketer at Electrolux Major Appliances where she spent time on the brand, retail, and digital marketing teams.
Nikki earned a bachelor's degree in Public Policy with a Markets & Management studies certificate from Duke University.