Social Media & Sports with M&M Conference Guest, David Higdon
David Higdon has built social media teams, led strategic communications projects, and covered nearly all forms of sports as a content producer. He served as Editor-in-Chief for the NBA’s Portland Trail Blazers Official Magazine, among other publications, and has written for The New York Times, ESPN The Magazine, and InStyle. He has held senior-level executive positions with the ATP World Tour, LPGA Tour, and most recently NASCAR, where he helped build an Integrated Marketing Communications team that won the 2015 PR Week In-House PR Team of the Year.
David will be hosting a workshop during the M&M Social Media Conference on March 2. His workshop will examine the competition among sports entities to “win” the social media game. David will lead a friendly, interactive competition to shed light on how athletes, teams, and sports organizations must continue to evolve their objectives as the social media space grows in importance.
If you are interested in this session, you can sign up for the M&M Conference Social Media: Behind the Scenes here! Registration for the conference is open now and filling quickly.