What is MMS?
Duke is dedicated to interdisciplinary education and for that reason, does not offer an undergraduate Business degree. The Markets & Management Certificate is a good option for students who might otherwise be interested in a business degree. The certificate is designed for students who wish to learn practical business skills applicable to whatever field they choose to enter. Students can add the certificate to any degree path they are interested in pursuing.
Since its inaugural year in 1990, Markets & Management Studies has become one of the University's most popular programs. Markets &Management serves as both an interdisciplinary business program and a way for students to add crucial business skills into their curriculum. MMS students will learn important skills such as: project management, marketing plans, business communication, strategic finance, entrepreneurship, and more. It draws on a variety of disciplines including sociology, economics, political science, history, and business.
The program prepares students for careers in business and management, banking, consulting, government, the non-profit sector, and related graduate fields. One of the ways it does this is by including many courses that incorporate practical learning elements including business simulators, site visits, guest speakers, and poster sessions presenting research as seen above.
Hear from a few of our recent alumni to learn what they have done with their MMS Certificates:
After Graduation: For the past 6 months, I have been working for WBA under the Global Brands branch of the company on the marketing team for No7 a skincare and cosmetics brand sold at Walgreens, Target and Ulta. In my role, I support day-to-day functions of the marketing team as well as work on new product launches and manage campaigns across digital and in store platforms.
Major: Economics Major, Spanish Minor, MMS Certificate
After Graduation: Business Consultant at Applied Predictive Technologies. Now part of MasterCard, APT is a data analytics consulting firm. In my role, we help large, consumer-facing companies like McDonalds, Walgreens, and Starbucks leverage their data — using our proprietary platform — to make better business decisions.
Major: Political Science, Psychology Minor, MMS Certificate
After Graduation: Since leaving Duke with my Markets and Management Studies Certificate, I have gone on to work for Morgan Stanley as an investment analyst and am now conducting business and product development at a financial technology company, Sentieo.
After Graduation: Since leaving Duke, I have started my role as a Business Analyst at Abercrombie & Fitch. In this position I work to analyze product data to maximize Abercrombie's strategic and financial goals.