Entrepreneurial Marketing

MMS 380

Teaches students how to discover and understand customer wants and needs, understand the impacts of the market environment on customer behavior and product acceptance, define products that will meet customer needs, choose the right distribution channels, price and promote the product or service effectively, understand the unique ways in which the marketing process must be tailored to an entrepreneurial environment.
Curriculum Codes
  • SS
Typically Offered
Fall and/or Spring