Duke is known for a lot of things — basketball, Gothic architecture and, to some, a robust pre-professional culture. Over her nearly 25 years at the University, Martha Reeves, professor of the practice of sociology, has dedicated herself to broadening Duke’s pre-business opportunities for female students.Before Reeves arrived at the University in 2001, she recalled working in a corporate world where it was more difficult for women to achieve top-level positions. When she came to Duke, she set out to change these dynamics… read more about Martha Reeves: The Woman Behind the Founding of Business Oriented Women »
In the short term, President Trump’s tariffs could mean more-expensive iPhones. The longer-term goal is to reshore high-tech manufacturing to the U.S., including Apple’s cash cow.“The army of millions and millions of human beings, screwing in little screws to make iPhones—that kind of thing is going to come to America,” Commerce Secretary Howard Lutnick told CBS’s “Face the Nation” over the weekend. “It’s going to be automated,” he added.Except iPhones contain a patchwork of sophisticated parts, sourced from many countries… read more about An American-Made iPhone: Just Expensive or Completely Impossible? Duke Emeritus Professor Explains. »
We recently caught up with Duke alum Charlie McSpadden T’10, producer of the 2024 romantic comedy A Nice Indian Boy. The film, produced with Levantine Films and starring Karan Soni (Deadpool) and Jonathan Groff (Frozen, Hamilton), is set for a nationwide theatrical release on April 4 and will be screening at Durham’s AMC Southpoint starting April 10.The film follows Naveen (Soni) as he brings his fiancé Jay (Groff) home to meet his traditional… read more about Q&A with Charlie McSpadden ‘10, Producer of the 2024 Film “A Nice Indian Boy” »
Ahead of the launch of Trinity’s new curriculum, the Department of Sociology is aligning its course offerings with the evolving needs of today’s Duke students. Department faculty have been examining their course offerings with a keen eye toward incorporating innovative teaching practices that blend practical skills with experiential learning and real-world applications. Undergraduate students have been directly involved in many of the implemented improvements, providing faculty with input and ideas.“Duke is… read more about Breathing Fresh Innovation into Sociology Courses »
Three Duke alumni and a senior have been named Schwarzman Scholars, a program that funds one year of graduate study in Beijing.From an initial pool of nearly 5,000 applicants, they are among approximately 150 Scholars chosen from around the world.Anya Button, Yutao Gong, Hope Jackson, and Jie (Vincent) Liu will develop international leadership skills through the fully funded one-year master’s degree program in global affairs, designed to enable future leaders of the 21st century to engage with China.Scholars are selected… read more about Three Duke Alumni and One Senior Named Schwarzman Scholars for Graduate Study in China »
Professor Ed Tiryakian Few professors command the respect and admiration that Duke University’s Ed Tiryakian has earned over a distinguished career. With more than three decades in the finance and education industries, Ed T has become synonymous with academic excellence and life-changing mentorship. Professor Tiryakian's course, MMS 370: Managerial Finance, lies at the intersection of academic rigor and real-world application. Known for its engaging curriculum, the class offers… read more about Learn, Question, Succeed: MMS 370’s Winning Formula »
Edwyn (Ed) Tiryakian, Lecturing Fellow of MMS, and Shep Moyle, Associate Director of MMS and Instructor in the Innovation & Entrepreneurship Certificate, have been named among Duke's top 5% of undergraduate instructors, according to student evaluations. Tiryakian has had an illustrious career spanning multiple different industries, including over 20 years working in investment banking and working as a high-profile sports agent to former Duke players. He began teaching with the MMS certificate over a decade ago and… read more about Two MMS Faculty Members Named Among Duke's Top Faculty for Excellence in Teaching »
If I asked you who spends time with students advising them about their futures? Who is regularly recognized as one of the most popular MMS instructors? Who gives his time tirelessly to a variety of university endeavors? No one would have trouble deciding. It’s George Grody. George has been a stalwart of the Markets & Management Studies Program for 16 years, teaching every semester and even during summer sessions. His Marketing Across Borders, Organizational Leadership and Management, and senior Capstone courses… read more about Message from the Director: Longtime MMS Faculty Member To Retire »
Are you fascinated by the allure of luxury brands and curious about their impact on happiness? Do you ever ponder how wealth shapes our world and personal well-being? Embark on an unparalleled journey through the intriguing course Luxury, Wealth, and Happiness. This unique class opens the doors to exploring the multifaceted relationship between material abundance and joy, offering a deep dive into the psychological, cultural and economic aspects of living a life of opulence. Taught by Shep Moyle, a 30-year entrepreneur who… read more about New Course Alert: Dive into the World of Luxury, Wealth and Happiness »
What happens when you ask a group of first-time marketing students to develop fresh ideas for an international cruise company's marketing plans? TikTok dances, Buzzfeed quizzes and influencer marketing, of course. But students who joined Cheryl Lin’s Marketing Management 220 course didn’t rely merely on trends. Lin, a visiting associate professor in Markets & Management Studies, took students through the process of designing market research, characterizing customer segments, and creating promotional campaigns, with… read more about Students Help Royal Caribbean Cruise into New Markets »
Every summer, students across Duke leave from Durham to spend their summers around the globe. Many of these students participate in summer programs through Duke's Global Education Office. Markets & Management Studies co-sponsors two global education summer courses available to MMS students, Duke in Provence, and Duke in Geneva. Duke in Provence is co-led by MMS Associate Director Deb Reisinger and Duke in Geneva is co-led by MMS Director Martha Reeves. To learn more about these and other programs, visit … read more about A Look Back at a Summer in Geneva and Provence »
Edwyn (Ed) Tiryakian, Lecturing Fellow of Markets and Management, has been named among Duke's top 5% of undergraduate instructors, according to student evaluations. Tiryakian has had an illustrious career spanning multiple different industries, including over 20 years working in investment banking and working as a high-profile sports agent to former Duke players. He began teaching with the MMS certificate over a decade ago and brings his knowledge and experiences from these industries into the classroom. Tiryakian… read more about Tiryakian Named One of Duke's Top Faculty for Excellence in Teaching »
Ritika Saligram can be heard across campus and beyond. She is a senior studying Political Science, History and Markets & Management Studies. Saligram helped plan an educational trip to Pearl Harbor for more than 30 Duke student and alumni in her role as Co-Chair of the Duke Program in American Grand Strategy. She is president of Duke’s oldest, most award-winning female acappella group, Out of the Blue. Her interests include security and conflict studies in Asia, European history, space… read more about Class of 2023: Ritika Saligram Gives Her Voice to a Senior Year Filled With Challenges and Hope »
Elizabeth Wise came to Duke like many students — excited to be in a place where academics and athletics blended, but unsure what she wanted her path to be. “When I came to Duke kind of always thought I'd end up in the business world though,” she said. While MMS was on her radar from the beginning, she spent her first couple of semesters trying courses before deciding on Psychology as her major. “Spring of my freshman year I took Psych 101 and loved it and could tell it that would be applicable to anything I wanted to… read more about Class of 2023: MMS and Psychology Senior Finds Her Path to Business »
“Right when I stepped onto Duke’s campus, I knew it was where I belonged,” said Political Science and MMS senior Olivia Navaroli. That feeling hasn’t changed over the course of the past four years. From spending the spring in Duke Gardens or cheering on Duke Basketball to climbing to the top of Duke Chapel in the fall, Navaroli’s time at Duke has been an experience to remember. Duke has provided Navaroli with an opportunity to learn more about herself and others — something that has come not just from her collegiate… read more about Class of 2023: MMS and Political Science Senior Learns About Herself by Learning About Others »
Each year, Duke Service-Learning recognizes students, faculty and community partners with the Betsy Alden Outstanding Service-Learning Awards. Betsy Alden was a pioneer in service-learning, beginning her work at Duke during the 1980s. Read more about the legacy of Betsy Alden HERE. Recipients are chosen because they represent an exceptional commitment to the ideals of service‐learning. Each winner receives $150 to further develop his/her community-building and leadership skills. They are also recognized at the… read more about 2023 Alden Award Winners Represent Exceptional Commitment to Service-Learning »
Over the course of this academic year, many new faces have joined the Markets & Management Studies Certificate program. Whether through teaching or supporting the program, the MMS faculty and staff are excited to help you through your Duke journey. Learn more about the newest members of the MMS faculty and staff team. Rick Singer Rick joins the MMS program after having spent 6 years as CEO of the Tiger Woods Foundation, an educational foundation for the advancement… read more about Meet the New Faces of MMS »
The current rising sophomores are the first Markets & Management Studies cohort who have taken the new gateway course as part of their official MMS curriculum. As a gateway course, Organizational Leadership & Management provides first and second-year students with an introductory level MMS course to jumpstart their program. MMS Director Martha Reeves explains why the course is a valuable early step in the certificate experience. Have you ever worked for someone with poor… read more about MMS Course Is a Gateway to Learning Soft Skills »
Deborah Reisinger, associate professor of the practice of Romance Studies, has been selected as a member of the Ordre des Palmes Académiques, an honor that recognizes excellence in teaching and promotion of the French language and culture. The honor of chevalier, or knight, is bestowed by the French government. French Consul Anne-Laure Desjonquères presented it to Reisinger by in an official pinning ceremony held in Rubenstein Library on November 16. The badge, which has remained the same… read more about Deborah Reisinger Receives Official Knighthood from French Government »
The mere mention of public speaking reduces many to tears: sweaty palms and dry mouth, anxiety levels off the charts and the deafening silence that soon follows when the brain refuses to cooperate. Cue the panic attack. Now, imagine not just public speaking, but debating. Now, imagine debating in Arabic and at your first international competition against teams of native speakers in front of an audience of hundreds. Oh, and you are on a team that formed less than a year ago. This is what the Duke-UNC Arabic debate… read more about No Arguments: Arabic Debate Team Among the Top Eight »
“Patagonia'' was the answer Markets & Management Studies students Katie Kim and Deepthi Chandra both gave when asked for examples of businesses that they believe are successful at cause marketing — a strategy that combines traditional business motives for profits with social good. It is no mistake that they both answered similarly; the list of businesses who are consistently and universally acknowledged for doing this type of marketing well is slim but growing. Together with Professor Martha Reeves, they wanted to know… read more about Faculty and Undergraduates Study ‘Cause Marketing’ in an Age of Polarization »
Students who earn the MMS certificate take a capstone course their senior year. While each of the capstones teach the same core values, the instructors lead the courses slightly differently, creating unique experiences for MMS students. George Grody’s capstone is centered around a simulation through Capsim where six teams of four compete as CEOs of microprocessor chip companies. The product itself is less relevant than the implementation of business decisions related to design, marketing, production, finance, and ethics.… read more about MMS Capstone Reflection with George Grody »
This weekend, 120 undergraduate students will receive Markets & Management certificates. Students who complete the certificate come from a diverse array of majors and minors, creating MMS experiences unique to each student. You can read about the experiences and future plans of three of our graduating seniors below. Bryan Edwards Bryan Edwards is a Public Policy Studies major, Computer Science minor and MMS certificate student. After graduation, he will be a Rotational… read more about Profiles from the Class of 2022 »
Bryan Edwards is a Public Policy Studies major, Computer Science minor and MMS certificate student. After graduation, he will be a Rotational Analyst at the NFL through their Junior Rotational Program (JRP). Bryan came to Duke excited to study the intersection of business and sports. But he didn’t have a clear grasp of what opportunities would be available to him. “Coming into [Duke] I had a very narrow concept of the business of sport,” he said, thinking primarily of sports agents or sports psychology. But through… read more about Profiles from the Class of 2022: Bryan Edwards »