Students who matriculated on or after fall 2022 are required to take a gateway course, replacing one of the 2 core courses.
Students who matriculated prior to fall 2022 may take this as a Core Course.
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Markets as systems of social exchange: their organization and development with special reference to the role of technological change in market evolution in various parts of the industrialized world. Sociological analysis of contemporary marketing including cross-national comparisons and the role of internet technologies; researching and preparing a marketing plan. Coverage of marketing includes attention to issues of values and ethics.
