In case you missed our social media conference, here are a few highlights:
Gabrielle Delva and Nikki Jenkins were our keynote speakers from Google. They spoke to students about How Social Media Comes to Life: A 360 View. They then joined students for workshops later in the day to discuss the what, how, and why of influencer marketing and how brands invest in understanding their consumers to ensure they are authentic to their brand and relevant to their audiences.
Gabrielle Delva, seen here with students at the workshop she and Nikki Jenkins led on Bringing a Google Campaign to LIfe.
Students then listened to a Lunch and Learn panel of guest students and alumni who work or have interned in Social Media positions. Our panel was able to give students practical tips they have learned from working in social media. Our guest panel included: Kara Penn, Media Strategy Intern at McKinney and President of Duke Marketing Club; Zoe Bakker, Growth Marketing Manager at Adwerx; Mary Kate Weggeland, Director of Marketing for Nsher MUSE, and Anya Bali, Editor-in-Chief of DukeStudents.
Panelists Mary Kate Weggeland and Zoe Bakker are seen here with conference Organizer Deb Reisinger during the Lunch and Learn.
For the latter half of the conference, students were able to choose from 5 workshops to attend featuring local and national business leaders. Annie Franceschi led a session on how to brand yourself positively online at Duke and Beyond in which the Former Disney Storyteller and Founder of Greatest Story Creative gave students insider tips about creating a personal brand and connecting with alumni.
Sonja Foust, Duke's Director of social media and content strategy, led students in an insider workshop on social media content planning, distribution, and analysis. She talked about creating content that does well on the channels where your audience interacts and how to create a distribution plan.
David Higdon, with conference attendees during workshop session on Social Media and Sports: An Evolving Competition
David Higdon, a sports business executive who has worked for NASCAR, ATP, and LPGA, held a workshop on the evolving competition in social media and sports. He examined with students the competition among sports entities to "win" the social media game.
John Andrews, Founder of Collective Bias and CEO of Photofy, led a discussion and workshop on the current state of Word of mouth marketing and influencers and how they are transforming marketing.
To see more images from our social media conference, visit us on Facebook!
Markets Management Studies