Influencers, Crowdsourcing, and UGC with John Andrews!

Meet John Andrews, one of the workshop leaders for the upcoming M&M Conference Social Media: Behind the Scenes!

John Andrews is the  founder of Collective Bias, Prevailing Path. John is a career shopper marketer, entrepreneur and intrapreneur. He is the CEO of Photofy, a content to commerce media company for brands and retailers. He is helping to shape the future of marketing through great consumer engagement across new media channels. John has 20+ years of work in consumer packaged goods companies including Hanes Brands, Newell Rubbermaid, PictureVision (Kodak Digital) and Implus. He moved to the retail side in 2007 joining Walmart and built one of the first people as-media-platforms called Walmart Elevenmoms. He is the founder of Collective Bias (Acquired by Inmar in 2016) and serves as an advisor for GoodX and teaches as an adjunct professor at NC State School of Textiles.

John will be leading a workshop on  Influencers, Crowdsourcing and UGC - The Future of People Produced Media. Word of mouth has always been a powerful marketing tool. With an estimated 19% of all digital media consumed last year being influencer generated, word of mouth marketing creates a scaled opportunity to engage and connect people across the globe. John will lead a discussion and workshop on the current state of WOM marketing and how it is transforming marketing.

If you are interested in John's session, you can sign up for the M&M Conference Social Media: Behind the Scenes to learn from him and others! If conference is currently full, but you can register for the waitlist HERE!