Instructor Tiryakian's MMS 275 Business of Sport class was glad to welcome four executives from Turner Sports earlier this month. They were able to bring their sports management knowledge to the discussion with students and receive feedback on current ventures. Some of the topics addressed were:
The role of social media in sports Turner’s 3 core competencies The relationship with leagues and data sharing with platforms & free ads for free content exchange Consumer insight Individual athletes vs. sports teams making up leagues (role of social media again) How we consume sports
Want to know more about Turner Sports? Get to know the Guest Speakers!
Brian Berger, Manager of Business Insights for B/R Live
Brian oversees Analytics for Turner Sports’ Direct-To-Consumer Product, B/R Live. After finishing multiple degrees at UGA, he has worked at Turner.
Neelam Mulchandani, Director of Audience Development & Engagement at Turner Sports
Neelam heads the Analytics and Insights area of Turner Sports Social Media. She completed her Master’s at NYU.
Mallom Liggon, Director of Strategy and Insights at Turner Sports
Mallom has spent over 20 years at Turner, ranging from roles in Research to Business Strategy. A NY Native who received his Masters Degree from Georgia Tech.
Jason Kayne, Social Media Analyst Turner Sports
After playing soccer at Tufts University, Jason started at Turner Sports and has worked his way up in Social Media.
Markets Management Studies