Sonja Foust is the Director of Social Media and Content Strategy for Duke's Office of News and Communications. She is responsible for university-wide social media consultations and strategy, content development and distribution, analytics reporting and strategy. Sonja joined Duke in 2014 with extensive experience in social media and brand-building as well as analytics and cross-platform planning. Sonja will be leading a workshop on Reaching Your Audiences Where They Already Are. Sonja's workshop will be an insider… read more about Reaching your Audiences with Duke's Director of Social Media! »
David Higdon has built social media teams, led strategic communications projects, and covered nearly all forms of sports as a content producer. He served as Editor-in-Chief for the NBA’s Portland Trail Blazers Official Magazine, among other publications, and has written for The New York Times, ESPN The Magazine, and InStyle. He has held senior-level executive positions with the ATP World Tour, LPGA Tour, and most recently NASCAR, where he helped build an Integrated Marketing Communications team that won the 2015 PR Week In-… read more about Social Media & Sports with M&M Conference Guest, David Higdon »
Annie Franceschi is the Creative Director of Greatest Story Creative, a Durham-based branding agency. A Duke graduate with 10 years in storytelling, Annie began her career in brand management at The Walt Disney Studios. In 2013, she traded her dream job at Disney to become an entrepreneur. Today, having branded more than 50 businesses and advised over 200 entrepreneurs, Annie partners with business owners to turn their story into compelling branding that clearly communicates their value. Annie will be leading a session… read more about Creative Director of Greatest Story Creative Coming to M&M Conference! »
This week, Sveltana Torres and Lana Parker from Raymond James investments came to speak to Martha Reeves' GSF 221 course. Torres and Parker spoke to students about their careers in financial services, focusing on areas such as equity, research, and investment analytics. Svetlana Torres is the Vice President of Investment Banking at Raymond James. She joined Raymond James Investment Banking in 2000 and has since served in Various roles within the department. In her current role as Vice… read more about Business Leaders from Raymond James Visit Course »
You have your ideal schedule worked out perfectly only to find out that one of the courses you want is completely full. So now what? You are not the first student to encounter this problem. If this is currently happening to you, there are things that you can do (other than panic). 1. Be Patient and Get on a Waitlist Many students change their course load during the drop/add window. This means that even if the course if full now, it might have openings later down the road. Stay on the… read more about So the Course you Want is Full? »
The Markets and Management Studies Certificate Program is the largest certificate program at Duke. This means many of our courses fill up quickly, leaving students wondering what to take. If you are still looking for more MMS courses for the fall, here are are a few MMS electives and core courses that still have seats available! SOC 344 Technology and Organizational Environments How organizations (governments, private corporations, and non-profit organizations) are affected by the social,… read more about Still Need MMS Courses for Spring? Find Available Courses! »
Tell us about your background. I've been at Duke since 2000. My primary work focuses on using languages for specific purposes, including marketing, policy, and global health. At Duke, I direct a program called Cultures and Languages Across the Curriculum, and in the summers, I run a study abroad program in Montreal on the marketing of the arts and culture industries. Outside of work, I love to be outdoors, running, cycling, or exploring new cities with my family. What is your… read more about Interview with M&M Associate Director, Deb Reisinger »
Tell us about your background. Well, I have been at Duke a long time. About 15 years. But before arriving at Duke, I was a Program Director in Executive Education at The Kenan Flagler Business School at UNC and before that I taught business courses at the University of Georgia. And before that I held various management positions at American Express in both England and the United States. What do you like to do in your spare time? I like to cycle, swim and generally I… read more about Interview with M&M Director, Martha Reeves »
Happy August to all you Blue Devils out there who are soaking up these final few weeks of summer! I’m excited to be able to share with you all some of my experience interning in D.C. over the last nine weeks. My name is Andrea Wright and I am a rising senior pursuing a major in Political Science with a minor in History and a Markets and Management certificate. Beginning in early June, I had the opportunity to intern for the Department of Justice under the Consumer Protection Branch (CPB). In a national… read more about Summer in D.C. at the Department of Justice »
My name is Jun Jun Feng (T’18); I am majoring in Economics with a certificate in Markets & Management Studies and minoring in Education. This summer, I worked as a Teaching Fellow at Uncommon Schools – a non-profit charter public school with the mission of preparing low-income students to enter, succeed in, and graduate from college. From late May to mid-July, I was stationed to teach in Brooklyn, New York. The first several weeks of the program involved intense instructional training. I participated in professional… read more about Uncommon Schools and Facing the Uncomfortable »
For the past eight weeks, I have been interning at Ogilvy & Mather, a global advertising agency, in Account Management. As an Account Management Intern, I have immersed myself in advertising strategy, marketing communication, and brand planning while working on three different brands within the hospitality category. Some of my projects have included helping develop a strategic brand planning process, analyzing consumer data for segmentation, conducting competitive strategy reviews for clients, and even… read more about Spend a Summer with an Ogilvy & Mather Intern »
MMS students are traveling all over NC and beyond for internships, jobs, and study programs. We are highlighting many of our students’ experiences over the summer. Here are a just a few of the things our students are doing and places they are spending their summers: Intern at Royal Caribbean Cruise Line Intern at Wells Fargo Advisors in Charlotte Consulting Internship with Wolf Den Associates Business analyst intern in the Technology Development Program at Optum Duke summer session Marketing internship at Google… read more about Summer Updates: Where are you, MMS Students? »
Can't get enough of MMS news? Read our most recent newsletters! February 9th February 23rd March 9th March 23th April 7th April 20th June 29th July 6th July 13th July 20th July 27th August 3rd read more about MMS Newsletter »
The Markets and Management Studies Certificate Program is the largest certificate program at Duke. This means many of our courses fill up quickly, leaving students wondering what to take. If you are still looking for more MMS courses for the fall, here are are a couple MMS electives and core courses that still have seats available! SOC 345 Nations, Regions, and the Global Economy The changing configuration of global capitalism, with emphasis on comparing global regions of North America, Latin America,… read more about Still Need MMS Courses for Fall? Find Available Courses! »
For the past nine weeks, I have been interning in Google’s marketing department as part of the BOLD internship program. BOLD stands for Building Opportunities for Leadership and Development, and serves as Google’s internship program for non-technical roles. In short, the experience has been one that I will surely remember for the rest of my life. Everything that you’ve heard about Google’s Mountain View headquarters is true—the company gives you pinwheel intern hats on your first day, there are slides, ball pits, free food… read more about Lessons from a Google Intern »
I’m Zoey Kang (T’19), majoring in Visual and Media Studies with certificates in Markets and Management and Arts of the Moving Image, and although it’s less than an hour out from my hometown, I’m officially “studying away” in New York City. There’s an intimately small (yet growing!) number of Duke students who go into the arts and media industries, and one member of the group taught me a useful term. Our university clearly offers a plethora of study abroad experiences, but for those interested in entertainment, “DiLANY” is a… read more about A World of Entertainment with Duke in New York »
Taking courses abroad, whether internationally or at a university other than Duke, can be a wonderful way to diversify your Duke experience. Markets & Management is excited to help you get all your necessary credits while traveling the globe! Getting Markets & Management credit for a study abroad course works in one of two ways: If you take a course that that is given an equivalent Duke course number (e.g. Econ 373) that is also on the approved elective list in the Markets & Management program, you will… read more about Count Your Study Abroad Courses for MMS Credit! »
Nearing the half way point of my ten-week summer internship at Wells Fargo Advisors out of Charlotte, North Carolina, I reflect on the wealth of knowledge I have accumulated this far. The first two weeks of training, including daily speakers, online modules, intern phone calls, and a week in the St. Louis home office, introduced me and my fellow interns to the business of financial advising as well as to Wells Fargo & Co. as a company. Senior executives including the CEO of the Wells Fargo Advisors division and the CEO… read more about Summer in Charlotte with Wells Fargo »
Working as a global public policy intern at General Motors has afforded me an incredible opportunity to gain unique insight into the intersection of policy and business in a rapidly growing industry. GM CEO Mary Barra has said, “We are in the midst of seeing more change in the next five years than we’ve seen in the last 50 years” regarding the pace of innovation in the automobile industry. Not only are vehicle capabilities changing, but the way that individuals and society are approaching transportation has been… read more about MMS Student Explores Autonomous Vehicles and Public Policy at General Motors »
Lena is a junior majoring in Biology. She is also currently pursuing the Markets and Management Studies Certificate. Lena participated in our "Student Stories" submission contest to share her favorite MMS memories and experiences. "My MMS experience was made by C.J. Skender," Lena said about the program. "My career goals and aspirations have changed thanks to the opportunity I had to learn from C.J. There is no professor in this country that can make accounting as fun as C.J. does, let alone at 8:30 in the… read more about MMS Student Stories--Lena Patel »
There's a new social enterprise on the rise here at Duke, and they would love your support! HaBaby Food is a new social enterprise dedicated to empowering and serving refugees. Led by a team of Duke students, their mission is to become the first multicultural baby food brand in the country, while providing infant malnutrition relief to families in refugee settlements around the world. Right now, they're raising money on Indiegogo to launch their pilot program in refugee camps in Greece this summer, where they will be… read more about HaBaby Food: Duke Students Introduce New Social Enterprise »
Carly is a junior majoring in Public Policy Studies and minoring in Economics. She is also currently pursuing the Markets and Management Studies Certificate. Carly participated in our "Student Stories" submission contest to share her favorite MMS memories and experiences. "'Social Entrepreneurship in Action,' an MMS core class, was powerful for me in that it did not portray the private sector as incompatible with a social mission. For instance, we spoke with Duke Alum Todd Sears, who founded “Out Leadership” based… read more about MMS Student Stories--Carly Bandt »
Markets and Management has had an eventful couple of weeks! Professor Martha Reeves recently hosted 3 entrepreneurs to her Women at Work course, GSF 221. The guest speakers spoke to the class about various issues facing women entrepreneurs, including raising capital, finding the right management style, and the pros and cons of an MBA. Pictured are: Founder and CEO of Dragonwing girlgear, MarryAnne Gucciardi (left); Executive Advisory Baord Chair & Coach of Vistage Worldwide, Inc., Janet Boudreau (middle); Partner at… read more about Advising, Class Visits, and Workshops »
Advising time is here for rising seniors! Here are the times available for you to come in for advising to receive a permission number: Friday, March 31: 8:30 AM- 3:00 PM Monday, April 3: - 11:00 AM - 4:00 PM Tuesday, April 4 - 1:00 PM - 4:00 PM Wednesday, April 5 -1:00 PM - 4:00 PM Please note that we do not schedule meetings for advising. Permission numbers are given first come/first serve so the longer you wait the less chance you have of getting the… read more about Capstone Advising Information »
Greetings MMS students and faculty! May you have had a restful, rejuvenating, and if working, a productive Spring Break. Markets and Management Studies at Duke is now in its 26th year. We enroll over 600 Duke undergraduates, who are pursuing over 30 different Duke majors. This coming May, we will graduate our 4000th certificate awardee. You are part of a long, well-established tradition. As usual, if you have suggestions on ways in which we can improve the Program please share them with… read more about Director's Note »
Rinzin is a senior majoring in International Comparative Studies and Italian Studies. He is also currently pursuing the Markets and Management Studies Certificate. Rinzin participated in our "Student Stories" submission contest to share his favorite MMS memories and experiences. "During the spring semester of 2016, I took Professor Lin's Marketing Management class (MMS 220), one of my favorite classes at Duke! I had the opportunity to meet people from different firms, and understand how marketing concepts work in… read more about MMS Student Stories--Rinzin Dorjee »
Diana is a junior Economics and Public Policy Major. She is also currently pursuing the Markets and Management Studies Certificate. Diana participated in our "Student Stories" submission contest to share her favorite MMS memories and experiences. "Although we have only been in Kenneth Spenner's MMS Capstone for a few weeks, the class is entertaining and thoughtful simultaneously," Diana explained about the MMS 450 course required of all MMS students. "Professor Spenner provokes real-world discussion by having us… read more about MMS Student Stories--Diana Ye »
Do you ever wonder why the courses you took for the MMS certificate don’t show up on your advisement report? You have a clear understanding of what requirements you have and haven’t met yet for your major, but all of your MMS courses are not there and it looks confusing? Don’t worry, you aren’t alone. The current systems don’t track the certificate elective courses. But you are still getting credit, so you can rest easy! We are tracking all of the courses internally through the MMS department. If you have reached a panic… read more about I Thought this Course Counted for the Certificate? »
Alina is a Markets and Management Studies Certificate junior at Duke. She is also a Biology major and chemistry minor. Alina participated in our "Student Stories" submission contest to share her favorite MMS memories and experiences. "I never thought I'd find the topic of "Barcodes" to be very interesting," she said when asked about her favorite experience from the MMS program, "but it ended up being what my group wrote our final Entrepreneurship paper about. It's crazy to think that one invention can evolve so quickly and… read more about MMS Student Stories-- Alina Ahmad »
Swap Patel, Media Director at The Mckinney Agency, visited SOC 358 Markets and Marketing on November 29 to speak to students about marketing. Patel demonstrated how brands can improve their recognition by their target consumers by placing their marketing messages in the right places. He discussed how Crocs, one of Mckinney's clients, placed its message in a large Toys r Us store to attract both parents and children to the brand. The Mckinney Agency works with several brands and companies, including Samsung, Carmax, Crocs,… read more about Swap Patel Visits MMS Class »