News

For 10 years, Ed Tiryakian has taught some of the most popular MMS courses offered. One of these courses, Managerial Finance, is not a course that at first glance sounds particularly intriguing. So what is it about professor Tiryakian that he is able to take what some might view as challenging or less interesting topics and make them, not only interesting, but some of the most valuable courses students remember after leaving? Ed Tiryakian ('83) has had an illustrious career that has spanned multiple different industries.… read more about From UBS to Sports Agent to the European Union to MMS »

As Duke does not have an undergraduate business degree, students often turn to the MMS certificate to obtain business related skills. But what does that mean when you begin interviewing with employers who may not be familiar with the concept of Duke Certificates or how the Markets & Management Studies certificate can be beneficial? This is a great question to ask, and we have a few tips to help you navigate that process. MMS Senior Sarah Armstrong shares that learning how to succinctly explain the role… read more about Marketing MMS to Employers »

In 30 years of the Markets and Management Studies certificate, we have seen many students come through the program who have learned about MMS from family members who completed the program. Two of those students are our current ambassadors, both of whom have had an older sibling go through the MMS program before them. Hearing all four of their experiences from the program illustrates the diversity of MMS student interests and paths. One of these students is Mikaela Wellner. Mikaela is an MMS senior majoring in Public Policy… read more about All in the Family: MMS through Generations »

For 12 years and thousands of students, George Grody has gained a reputation as being one of the most beloved faculty members at Duke, earning him the title of “Best Professor” by the Duke Chronicle’s most recent survey. We decided to sit down with him to learn what it is that makes this professor so special to so many Duke and MMS students through the years. One of the aspects of MMS that so many students appreciate is that many MMS coded courses are taught by real world practitioners who bring their business expertise to… read more about “Are you Going to Live your Brand?” On being a Teacher, Coach, Mentor, and Friend with George Grody »

One of the things Markets & Management is most proud of is how so many of our students enter different fields and are able to apply the skills they learned in our program in innovative ways. While our alumni may not be involved directly in running a business or pursuing a marketing career, they are universally employing the substantive knowledge and practical skills gained through participation in the Markets & Management Certificate Program.  We highlight the experience of Gillian Burns, a 2003 Trinity… read more about Alumna Highlight: Gillian Groake Burns »

In 1990, the Markets & Management Studies Certificate graduated its first class of 3 students. Since then, MMS has grown into the largest certificate program offered at Duke, with upwards of 200 graduates every year. What makes MMS so special? Interdisciplinary in nature and touching on topics that have been popular in education fields over the decades, MMS brings together students and faculty from across Duke who have a wide variety of interests and disciplinary expertise. Students who graduate with the Markets and… read more about Celebrating 30 Years of Markets & Management Graduates »

Have you ever wondered why so many students dread group projects? Why do they often fail? What makes some succeed? And how do you ensure the success of your next group project so your team members aren’t all angry by the end? Assistant Professor of Sociology Ashley Harrell is new to Duke and here to help us understand the science behind collaboration and help her students be better group project members in the future–in and out of educational settings. Professor Harrell is teaching Sociology 227 Leadership and… read more about Collaboration Starts with Group Projects »

I made the decision to join the MMS Certificate program very early in my freshman fall semester. Now as a second semester sophomore, I couldn’t be happier that I did!  Originally, coming into college I had a keen interest in strictly strategy consulting and economics, leading me to the MMS certificate as an outlet to get the business studies education that isn’t offered anywhere else on campus. When I signed up for my first couple of MMS classes during my freshman fall, I decided to go with an economics based course… read more about Course Correction: How MMS Courses Changed Student Clara Love's Path »

It’s amazing how fast four years can go by. From choosing a major to choosing a career, there’s a lot of decisions to be made as a student. But one of the best decisions I’ve made while at Duke was pursuing the Markets and Management certificate. However, I didn’t just wake up and think “I’m going to get the MMS certificate!” Instead, it took some time for me to really figure out if MMS was the right certificate for me. Perhaps you as well are in the same boat, figuring out if a certificate in Markets and Management is… read more about So, You’re Thinking About the MMS Certificate? »

When I began my academic career at Duke, I was unsure of where and how I would go about my future. The Markets and Management courses provided me with a clear way of navigating my future. I was given the opportunity to take courses that have helped develop my analytical and decision-making skills. From Managerial Accounting to Markets and Management, I used all my skills to make complex decisions. These courses allowed me to recognize how I wanted to proceed with my career and internships. Continually, each of the courses… read more about How MMS Courses Helped with Interviewing »

Approaching the end of my second to last semester here at Duke means that I am also nearly done with my Markets and Management Studies certificate. Over my four years here at Duke, the course work and classes I have had the pleasure of completing for this certificate have been not only some of the most valuable but also the most applicable and transferable to the real world. This certificate opened my eyes to many opportunities I hadn’t thought about pursuing here. MMS changed my outlook on what markets and management… read more about Journey to MMS »

This week, Duke alumna and Founder and President of Rewriting The Code Sue Harnett visited our Data Analytics for Business core course to talk to students about the role of women in data driven industries. Prior to Rewriting the Code, Sue launched, developed and successfully sold a novel e-commerce and technology business in the collegiate and professional sports industry. She also created the strategic vision and operational infrastructure for a multi-specialty physician organization within Duke University… read more about Founder of Rewriting the Code Visits MMS Core Course »

Reflecting on my time as an MMS student, I have come to realize that MMS 272: Marketing across Borders, Cultures and Demographics is the best class I have ever taken at Duke. The class not only allowed me to discover my passion for brand management, but it also exposed me to projects which were as close to the real world of marketing as it gets.   Unfortunately, MMS 272 will not be offered in the Spring 2020 semester, but if you are looking for a challenging yet rewarding class that will fulfill one of… read more about From Marketing Classroom to Marketing Internship »

After almost four years at Duke I can confidently say that my Markets & Management classes have been the most applicable to not only finding a job but also building a skill set that can be useful as I enter the working world in the coming year. My experiences with MMS classes at Duke has been extremely hands on and group oriented. Through my Marketing Management (MMS 220) course sophomore year, I was provided with the opportunity to present an original marketing strategy to local agency McKinney. The months long… read more about Looking Back on MMS »

Authentic Leadership is focused on the exploration of the attributes of leadership and why some leaders fail and other succeed. The course will also help students understand the core values they possess which will bring success to organizations throughout their lives.  Each student will develop a personal perspective on leadership, learn from examples of success and failure, look at the ethical challenges facing leaders today, learn the tools leaders use to support successful cultures, enhance self-awareness, and… read more about Learn more about elective course PPS 298: Authentic Leadership »

I am a graduate of the MBA program at Fuqua (with a concentration in marketing), and after a corporate marketing career that spanned over twenty years (focused primarily on health care and consumer packaged goods), I returned to school and earned my PhD in Leadership Studies in 2013. Along the way, I established a consulting practice focused on diversity and inclusion and strategic marketing/communications and began teaching courses at local universities. In addition to teaching Business Communications in the Markets… read more about Interested in Business Communication? MMS 490 might be for you! »

Reflecting on my previous three years at Duke, I could not be more grateful to have decided to add the Markets & Management Certificate Program to my course load. While my Public Policy Major and additional Policy Journalism Certificate have allowed me to pursue my interests and passions, I believe that the MMS certificate has provided me with a business education that has prepared for me for post-grad. My MMS courses have not only taught me how to think critically about building businesses and marketing products but… read more about How MMS Has Prepared Me For Post-Grad »

As a freshman, I felt slightly overwhelmed by the raging waterfall of academic options that differed so greatly from each other. I had heard from others that you could combine a variety of majors, minors, and certificates, but I wasn’t really sure what the significance of each one was or what I wanted to do. While it seems daunting to choose your career path at only eighteen, the truth is that you should capitalize on multiple interests and take courses that can lead you in a variety of directions. It is easy to grow up… read more about How MMS Complements Your Major »

Markets and Management Studies is proud to introduce our Student Ambassadors for Fall 2019 and Spring 2020! Our ambassadors have much to offer the program, and we are looking forward to all the exciting things they have planed for you. You may recognize some of our returning Ambassadors who will be serving their second terms in edition to first-time Ambassadors. This team of nine students are in all stages of the MMS certificate and want to share their knowledge and experiences to help other students. Keep up with… read more about Meet our 2019-2020 Ambassadors! »

As another year is well underway, we wanted to provide an opportunity for new students interested in MMS to connect with current MMS students and faculty. Since the MMS certificate program serves a large amount and wide variety of students, MMS students often don't have an opportunity to network with other students in the program. For those who were able to join us, we hope you enjoyed this event! Stay tuned for future events coming your way from Markets and Management Studies! If you are interested in learning more about… read more about Missed our Ice Cream Social? Catch up on What you Missed! »

Duke is dedicated to interdisciplinary education and for that reason, does not offer an undergraduate Business degree. The Markets & Management Certificate is a good option for students who might otherwise be interested in a business degree. The certificate is designed for students who wish to learn practical business skills applicable to whatever field they choose to enter. Students can add the certificate to any degree path they are interested in pursuing. Since its inaugural year in 1990, Markets & Management… read more about What is MMS? »

If you take the Number 3 bus all the way down to Crets-de-Champel, you’ll stumble upon the Cite Universitaire. These sets of buildings located in Geneva, Switzerland, have housed hundreds, if not thousands, of like-minded students studying things like macroeconomics and entrepreneurship over the past few decades. This place has become my home for the last two weeks, and I couldn’t be more glad. I’m Kyle Melatti, a rising sophomore studying Public Policy, Economics, and the PPE Certificate. This summer I am in the… read more about Duke in Geneva Summer  »

Markets and Management faculty and instructors help make the certificate program a success! While our students are spending their summers studying abroad, doing internships, and taking classes, ever wonder what summers are like for faculty? Here are a few of our MMS faculty sharing their summer projects!   Martha Reeves Director, Markets and Management Professor of the Practice of Sociology I am spending my summer in Europe – mainly France, Switzerland and Germany. I co-… read more about MMS Faculty Summer Projects »

This year's Managing Networks students presented an open poster session as their final projects. The students all did original network research including coding, visualization, and analysis.                 Managing Networks is one of our newest core courses and focuses on  the role that networks play in organizations and how networks affect a large number of significant behaviors and processes. Students are able to learn to harness the incredible power of social, economic, and… read more about Managing Networks Poster Session »

  When I got to Duke, I was unsure to what I wanted to do in the future. After learning about several different majors and certificate programs, I found the Markets and Management Studies certificate perfect for what I hoped to gain from my experience here. When I began to ask around, I found that the MMS program was extremely beneficial in helping Duke students become prepared for their future endeavors.  I knew about all the prerequisites that a Duke student had to take before graduating and some, but not all… read more about Reilly Walsh: My MMS Experience »

If you are a senior looking to take the Markets & Management Capstone course in the fall, you have come to the right place! The Capstone (MMS 450) is designed to be one of the final courses you take in the Markets and Management Studies program and should tie together the themes and ideas learned from various areas of your study.  It is a required core for all M&M students and is only open to seniors and juniors, with preference given to seniors. Because of this, you can only enroll in the course with a… read more about How do I Enroll in a Capstone? »

365 Sports Group is looking for an undergraduate intern for the 2019 Summer. Working closely with 365 Sports Management, the intern will assist in all aspects of domestic and international sports marketing, helping to grow and create new sports business through creating marketing campaigns, grass roots marketing, forming relationships, email marketing, and much more. Additional administrative and travel related preparations are required. This internship is a great opportunity for someone looking to learn… read more about Interested in Sports Marketing? 365 Sports is looking for interns! »

Former MMS student Zach Maurides was featured in Inc. Magazine highlighting his scheudling app TeamWorks. Read more to learn about how TeamWorks became the must have app for NCAA basketball.   A Duke Athlete Invented a Simple App. Now the NCAA Can't Run March Madness Without It Coaches, teachers, trainers, nutritionists. The story of how Zach Maurides built an app that offers to rule them all. By Kevin J. Ryan Staff writer, Inc. @wheresKR https://www.inc.com/magazine/… read more about MMS Alumnus' Business Featured in Inc Magazine »

While Duke doesn’t have an undergraduate business degree, it does have the Markets and Management certificate, and this is the next best thing. For students who wish to pursue a career in business, they need to be able to convey to employers how the MMS certificate, in combination with whatever major they have chosen to pursue, has provided them with skills that would be easily transferable to the career they have in mind. The list below doesn’t cover every possible MMS and major combination, but it might provide you… read more about Certificate Students Talk About Marketing MMS to Employers »

Choosing which MMS courses to take can be quite daunting. There are a multitude of classes that span a variety of majors and topics; and while the DukeHub course descriptions may be helpful, they are not all encompassing and do not take into account the true student experience. As a sophomore I cannot give a holistic review of the MMS program and its various courses. However, I can speak on my experience in the courses I have taken, which may be able to help make other students’ course selections simpler in the… read more about Arianna Rhu: Finding Relevance in Courses You Wouldn't Expect »