Markets Management StudiesInstructor Tiryakian's MMS 275 Business of Sport class was glad to welcome four executives from Turner Sports earlier this month. They were able to bring their sports management knowledge to the discussion with students and receive feedback on current ventures. Some of the topics addressed were: The role of social media in sports Turner’s 3 core competencies The relationship with leagues and data sharing with platforms & free ads for free content exchange Consumer insight Individual… read more about Turner Sports Executives Visit MMS Course »
If you’re anything like me, course registration time can be a bit daunting and stressful. It doesn’t help that the Markets and Management department has a laundry list of electives that can count towards the certificate. While you have some time before the next course registration, I thought that this how-to guide will make things a bit easier when choosing MMS courses the next time around. 1. Remember Certificate Requirements I know. Who wants to think about certificate requirements? Can't we just take a… read more about Which Markets and Management Course Should I Take? »
Earlier this month, Markets and Management hosted a Panel with faculty and students to answer questions about the program and tell about their experiences. The panel included: Assisant Professor of Sociology Craig Rollins, Director of Markets and Management Studies Martha Reeves, Sophomore Sonia Lau, and Senior Kelly Ryder. If you are interested in becoming an MMS student, you can complete our enrollment form here: https://markets.duke.edu/certificate/apply/form. Still have questions, or you weren't able to… read more about MMS Q&A Panel »
As a high school senior, I had absolutely no idea what I wanted to do when I got to college— only a small inkling that I should attempt to take courses under the Markets and Management Studies Certificate like my older sister did. Come sophomore year first semester, I enrolled in Econ 256: Practical Financial Markets with with zero expectations. Fresh out of dropping my pre-med course load, I was a blank slate sophomore. Ready to explore new academic horizons and career opportunities, I embarked on a tentative walk down… read more about Sonia Lau: Journey to MMS »
Do you have questions about the Markets and Management Certificate? Are you already an MMS student but aren't sure how to connect to the program more? Join us on Monday, February 11 for a Q&A and lunch with some of our faculty and students. At this event, you will get to ask questions, meet other students, and learn about some of what makes Markets and Management special. Lunch will be provided! Location: Perkins Link 5 Date: Monday, February 11 Time: 12:00pm-1:00pm read more about MMS Q&A Panel »
My name is Mikaela and I am a junior from New York City. I am majoring in Public Policy with a minor in Sociology and pursuing a certificate in Markets and Management. When I arrived at Duke three years ago I expected most of my classes to follow the typical college framework: large lectures with limited personal interaction. Yet, to my pleasant surprise my Markets & Management classes could not have been more different. My sophomore year I took MMS 220: Marketing Management with Professor Lin and can positively say… read more about Mikaela Wellner: My MMS Course Helped Me Choose a Career Path »
My name is Kelly Ryder and I am a senior from New York. I am majoring in Psychology and earning a certificate in Markets and Management Studies. One of the many aspects that made Duke so appealing to me as a high school student was its MMS program. The MMS Certificate seemed to help students prepare for careers in a variety of business sectors. I knew I wanted to pursue a career in law and banking, but as Duke does not offer a Business major, the MMS program fills the gap that I wanted in my college education that my major… read more about Kelly Ryder: My MMS Experience »
Markets and Management Studies is proud to introduce our first set of Student Ambassadors for Spring 2019! This group of talented students have much to offer the program and we are looking forward to all the exciting things they have planed for you. These students are in all stages of the MMS certificate and want to share their knowledge and experiences to help other students. Keep up with everything our Ambassadors will be up to in spring via Facebook and don't forget to subscribe to our newsletter! My name is Clara… read more about Meet our 2019 Spring Ambassadors! »
Still looking for MMS courses this semester? Here are a few courses that are still open: MMS 490 Business Communications This course provides a conceptual framework for effective business communication, focusing on the principles, techniques, and practices needed to communicate with various audiences in different business environments. The course jointly emphasizes both written and oral communication to help students develop applied, practical communication skills that will enhance their business knowledge and acumen. SOC… read more about Course Openings for Spring 2019 »
Are you a current M&M student who would like to be more involved with the program? Beginning in Spring 2019, Markets and Management will introduce a group of student ambassadors who advocate for the certificate, plan and promote events, and help other students get connected. Ambassadors will write blog posts, be featured on our website, and participate in monthly meetings to brainstorm ideas. This is a great opportunity for M&M students who want to bring their ideas to the program. Students will serve as… read more about Applications Open for New M&M Program »
My name is Destini Clark and I am a rising junior from New Jersey. I am majoring in Public Policy Studies with an Economic Policy Pathway and am earning a certificate in Markets and Management Studies. This summer, I interned at Gruccio Financial Services in Vineland, New Jersey as a financial operations intern and then packed my bags to head to Switzerland for Duke in Geneva! During the beginning of my summer, I had a great time helping my boss to manage the data of over 500 of his clients. I made sure that their… read more about From Finance Intern to Duke in Geneva »
I’m Lola and I’m a rising senior pursuing an interdepartmental major in Psychology and History, alongside a certificate in Markets & Management Studies. For the past 10 weeks, I’ve been interning at Bank of America Merrill Lynch’s Global Transaction Services (GTS) division in Large Corporate Healthcare Sales, providing working capital solutions to pharmaceutical, biotech, and health insurance corporations making +$2B in revenue per annum. Some of the projects I’ve worked on have included tracking and forecasting… read more about M&M Student Spends Summer in FinTech »
My name is Elise Brown. I am a rising junior pursuing a major in Computer Science, a minor in Finance, and a certificate in Markets & Management Studies. I am currently a Service Engineering intern at Carbon, a 3D printing company that works at the intersection of hardware, software, and molecular science. I first gained exposure to Carbon at a dinner & panel discussion event last summer with the Duke Technology Scholars Program (DTech), a program that works to inspire a more diverse group of Duke students to choose… read more about Summer in Silicon Valley »
My name is Talise Redmond and I am a rising senior from New Jersey studying Economics with a Markets and Management Certificate and Sociology minor. This summer, I am spending ten weeks as a Sales and Trading intern at Wells Fargo Securities in Charlotte, North Carolina. I applied and interviewed for this position last July and August, and the recruiting team was very flexible with my abroad plans. I had my Superday the week before I ended my internship and heard back two weeks later before I left the US. First and foremost… read more about Ten Weeks Working on the Trading Floor »
Happy July to all Blue Devils enjoying this month of summer! My name is Zoe McLeod. I am a rising junior (T’20) from Orlando, FL studying Public Policy and pursuing the MMS certificate. For the past 6 weeks, I have been working as a summer analyst at Unitus Capital, an investment bank in Bangalore, India. Unitus is an impact investment bank that helps social entrepreneurs gain capital for their businesses. Positioned on the other side of the world, this internship was the perfect intersection between my interests in… read more about Summer in India with Unitus Capital »
My name is Anna Power Jestin. I am a rising junior and international student from Paris, France. I am majoring in political science and International Comparative Studies (ICS) with a concentration on China and East Asia, and pursuing the MMS certificate. This summer I had the opportunity to take part in Duke in Greece, followed by a two-month internship at Nike, Inc. While the Nike internship is normally only open to juniors, I encourage any Duke student to ask if they can apply and “Just Do It”. For me, Nike’s internship… read more about MMS Student Takes on Nike »
Add/Drop period begins today! If you are still in need of a course for fall, here are a few core and elective courses that still have availability! MMS 390S Special Topics: Leading a Life of Impact F 10:05am-12:35pm Gross Hall 104 “Leading a Life of Impact” is designed to enable students to understand and harness the power of Social Innovation & Entrepreneurship as behavior and practice. This course is divided into four main sections: Awakening, Exploring, Planning, and Sharing. Each section will… read more about Current Course Openings »
Last week, Markets & Management Studies Professor Martha Reeves hosted 4 local entrepreneurs to her class to share about their experiences. Amy Unell is a documentary film maker and the Director for the Arts at Duke. Amy is actively involved in DEMAN (Duke Entertainment, Media & Arts Network) Weekend, StudioDuke, DukeCreate Workshops, Guac & Talks, Media-ville, Mural Durham, duArts Arts Festival and DEMAN & Donuts. Tatiana Birgisson is a Duke graduate and founder of MATI Energy.… read more about Women Entrepreneurs Visit M&M Course »
In case you missed our social media conference, here are a few highlights: Gabrielle Delva and Nikki Jenkins were our keynote speakers from Google. They spoke to students about How Social Media Comes to Life: A 360 View. They then joined students for workshops later in the day to discuss the what, how, and why of influencer marketing and how brands invest in understanding their consumers to ensure they are authentic to their brand and relevant to their audiences. Gabrielle Delva, seen here with students at the workshop… read more about In Case You Missed It: Highlights from Social Media Conference »
Data Analytics and Visualization for Business Designed and taught by Professor Lisa Keister Data analytics and visualization are in high demand these days Get core course credit for MMS In this course, you will Learn to use data for effective decision making Increase your marketability for jobs in various sectors Improve your success in your first job Become better prepared for graduate school Have a little fun playing with data on high net worth households! This is *not* a statistics course – you will become familiar with… read more about New Core Course in Data Analytics »
If you are a senior looking to take the Markets & Management Capstone course in the fall, you have come to the right place! The Capstone (MMS 450) is designed to be one of the final courses you take in the Markets and Management Studies program and should tie together the themes and ideas learned from various areas of your study. It is a required core for all M&M students and is only open to seniors and juniors, with preference given to seniors. Because of this, you can only enroll in the course with a… read more about How Can I Enroll in a Capstone? »
John Andrews is the founder of Collective Bias, Prevailing Path. John is a career shopper marketer, entrepreneur and intrapreneur. He is the CEO of Photofy, a content to commerce media company for brands and retailers. He is helping to shape the future of marketing through great consumer engagement across new media channels. John has 20+ years of work in consumer packaged goods companies including Hanes Brands, Newell Rubbermaid, PictureVision (Kodak Digital) and Implus. He moved to the retail… read more about Influencers, Crowdsourcing, and UGC with John Andrews! »
Sonja Foust is the Director of Social Media and Content Strategy for Duke's Office of News and Communications. She is responsible for university-wide social media consultations and strategy, content development and distribution, analytics reporting and strategy. Sonja joined Duke in 2014 with extensive experience in social media and brand-building as well as analytics and cross-platform planning. Sonja will be leading a workshop on Reaching Your Audiences Where They Already Are. Sonja's workshop will be an insider… read more about Reaching your Audiences with Duke's Director of Social Media! »
David Higdon has built social media teams, led strategic communications projects, and covered nearly all forms of sports as a content producer. He served as Editor-in-Chief for the NBA’s Portland Trail Blazers Official Magazine, among other publications, and has written for The New York Times, ESPN The Magazine, and InStyle. He has held senior-level executive positions with the ATP World Tour, LPGA Tour, and most recently NASCAR, where he helped build an Integrated Marketing Communications team that won the 2015 PR Week In-… read more about Social Media & Sports with M&M Conference Guest, David Higdon »
Annie Franceschi is the Creative Director of Greatest Story Creative, a Durham-based branding agency. A Duke graduate with 10 years in storytelling, Annie began her career in brand management at The Walt Disney Studios. In 2013, she traded her dream job at Disney to become an entrepreneur. Today, having branded more than 50 businesses and advised over 200 entrepreneurs, Annie partners with business owners to turn their story into compelling branding that clearly communicates their value. Annie will be leading a session… read more about Creative Director of Greatest Story Creative Coming to M&M Conference! »
This week, Sveltana Torres and Lana Parker from Raymond James investments came to speak to Martha Reeves' GSF 221 course. Torres and Parker spoke to students about their careers in financial services, focusing on areas such as equity, research, and investment analytics. Svetlana Torres is the Vice President of Investment Banking at Raymond James. She joined Raymond James Investment Banking in 2000 and has since served in Various roles within the department. In her current role as Vice… read more about Business Leaders from Raymond James Visit Course »
You have your ideal schedule worked out perfectly only to find out that one of the courses you want is completely full. So now what? You are not the first student to encounter this problem. If this is currently happening to you, there are things that you can do (other than panic). 1. Be Patient and Get on a Waitlist Many students change their course load during the drop/add window. This means that even if the course if full now, it might have openings later down the road. Stay on the… read more about So the Course you Want is Full? »
The Markets and Management Studies Certificate Program is the largest certificate program at Duke. This means many of our courses fill up quickly, leaving students wondering what to take. If you are still looking for more MMS courses for the fall, here are are a few MMS electives and core courses that still have seats available! SOC 344 Technology and Organizational Environments How organizations (governments, private corporations, and non-profit organizations) are affected by the social,… read more about Still Need MMS Courses for Spring? Find Available Courses! »
Tell us about your background. I've been at Duke since 2000. My primary work focuses on using languages for specific purposes, including marketing, policy, and global health. At Duke, I direct a program called Cultures and Languages Across the Curriculum, and in the summers, I run a study abroad program in Montreal on the marketing of the arts and culture industries. Outside of work, I love to be outdoors, running, cycling, or exploring new cities with my family. What is your… read more about Interview with M&M Associate Director, Deb Reisinger »
Tell us about your background. Well, I have been at Duke a long time. About 15 years. But before arriving at Duke, I was a Program Director in Executive Education at The Kenan Flagler Business School at UNC and before that I taught business courses at the University of Georgia. And before that I held various management positions at American Express in both England and the United States. What do you like to do in your spare time? I like to cycle, swim and generally I… read more about Interview with M&M Director, Martha Reeves »